Level One
45 Stirling Highway
Nedlands WA 6009, Australia
T: +61 8 6382 1695



The advisory service provided is not simply a sales-person’s anecdotal opinion. Rather it is a detailed and considered analysis of the project and the market by a team of senior and experienced real estate and project marketing professionals and analysts, given consideration to many factors including:

State of the market

Current market trends

Demographic demand and trends

Comparative market analysis of similar or competing projects

Comparative sales data for similar project types or locations

Prior to providing a strategy or any advice, we extensively review the project and its intent and then analyse the market to ascertain the demographics, buyer triggers and depth of market – locally, domestically and internationally. This information is then used to advise on unit mix, size, amenity, marketing strategy, advertising budget and sales strategy.

This service focuses on the project and we work closely with the architect and developer to review plans, specifications, facades, etc. to ensure the proposed product meets buyers’ expectations.

  • Identification of key demographic target markets
  • Advisory on product development and unit mix
  • Project design feedback – the look and feel
  • Apartment floor-plan and specification review
  • Pricing
  • Project identity – branding concepts and themes
  • Marketing strategy
  • Advertising recommendations
  • Marketing and advertising management
  • Sales strategy and management
  • Sales training
  • Sales process from sales consultants to sales displays
  • Timelines
  • Contract management